At the start of all three horrors, there is a creepy male voice over to help set the scene and give the audience an insight on what the horror is a about.
In the 'Lets Scare Jessica To Death' (1971) horror trailer, most of the typical conventions and iconography are present such as the blood, masks, knifes etc. This was the same for the other two trailers 'The Challenging' (1980) and 'Hellgate' (1989) which had similar conventions.
When analysing the camera work used in the trailers, establishing shots can be identified in each and all appear to be in some form of isolated setting. 'Hellgate' and 'Lets Scare Jessica To Death' both have graveyard scenes and were set in dark abandoned areas (Mise-en-Scene). The trailers also have house scenes to make the story-line more personal and believable so that the the audience can relate and therefore be more afraid.
The three trailers all have scenes of some form of paranormal activity such as doors and cupboards opening on their own and unexplained events such as mysterious deaths and disappearances. The 1989 'Hellgate' also shows supernatural characters such as ghosts however the other two trailers do not reveal the villain as they remain hidden probably in an attempt to keep viewers guessing and excited to see who and what it could be.
When looking at the camera shots and angles, I was able to pick out a few wide shots to set the scene for the viewers. In every trailer there were also cross cutting for suspense and even faster cutting for violent action.
In 'The Challenging' there were also a few hand held shots for the chase scenes where characters are running away from some form of killer.
Lastly, when looking a music and sound, all trailers had psycho strings, screams and atmospheric suspense music which progressed through out the trailers as the scenes became more dramatic.
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